Bluetooth Proximity Marketing Blog

The Bluetooth marketing firm you choose can make or break your mobile campaigns. Good Bluetooth Marketing ones can run things smoothly, are easy to reach, and fix problems efficiently. But bad ones can have more problems than they are worth, be unreachable at critical times, and bring your mobile campaigns to a screeching halt. Finding a good one is crucial to your success.

Here is a guide for how to select a company that will save you money, show you the way, and help you achieve successful and measurable campaigns.

1. Choose a Firm that Primarily Does Bluetooth marketing

Although it might be tempting to sign-up with a firm that provides an umbrella of services in addition to Bluetooth marketing, a good rule of thumb is that if a company overly-diversifies its services, it won’t deliver top quality in any of them (e.g. hardware, support, maintenance, etc.)

2. Make sure the Technology is reliable

Find out which operating system the hardware is running. Normally, it’s either Linux or Windows, however, there is also integrated processor chip hardware on the market. If you are relying on a Bluetooth marketing solution that works, and can prove it does by serving usage statistics, then a robust operating system is a must. I’m sure we have all experienced Microsoft Windows freezing and crashing on our PC at some point – would you really rely on it to run your Bluetooth campaign?

3. Understanding Bluetooth marketing Features

Technology comes in many guises, and no two solutions are the same. Spend a little time finding out about the different Features on offer. For example, does the solution allow you to upgrade and integrate other hardware such as increased memory, Wi-Fi connectivity, 3G connectivity, and the ability to group solutions together (zoning). Does the Software allow you to create your own Bluetooth advert, or do you need to find a creative design agency to provide this?

4. Don’t be Phased by technological jargon

Some firms may blind you with technological jargon, claiming their solution is by far superior than its competitors. Don’t be phased by this, simply ask the right questions and you will be able to identify the right solution for you. I’ve compiled some questions for you to ask at the end of this article.

5. The Right Price for Your Needs

Sure, you can find a service for practically nothing. But there is no such thing as a free lunch when it comes to Bluetooth marketing. If you’re paying a dirt-cheap rate, chances are that you may experience ‘watered down’ services in some respect. Perhaps the firm offers minimal warranty or support. Afterall, who wants to be lumbered with a Bluetooth box you can do nothing with? ? If a firm charges an ongoing support/maintenance fee, this will give you some indication that are experienced enough to know customers may need looking after from time-to-time. The point is, read the fine print and price-compare before making a decision.

6. Important Questions to ask Bluetooth Marketing companies:

1. What is the maximum number of Bluetooth connections at any one time?
2. Does the Software allow you to remote manage your Campaigns and Statistics?
3. Does the Software allow you to group Bluetooth hardware together to work in synergy (zoning)?
4. Does Hardware use reliable Linux or Windows operating systems or purely by a embedded chip?
5. Is the Software web-based or PC-based?
6. Is the Solution capable of Wi-Fi or 3G connectivity?
7. Is the Solution portable (i.e. battery pack/car charger)?
8. How practical/expensive is it to upgrade your Bluetooth solution?
9. Does the firm cater for small business as well as providing enterprise solutions?
10. Does the firm offer creative services or provide DIY software?

Bluetooth Proximity Marketing & Information Services

bloo2 is a fast growing proximity marketing company based in Birmingham and Leicester, UK

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