 |
| North Wales Fire Service put out Fire Safety messages to mobile phones |
|
Getting Fire Safety messages to the community is a priority for all forces, but with the general public being bombarded with TV, Cinema and the Internet, it is a challenge for any message from the Fire Service to hit home!
North Wales Fire Service have found an ingenious way of getting around reaching more people. They are ‘Bluetoothing’ messages to mobile phones from their Fire Engines! This technology is known as ‘Bloo2thing‘ and was pioneered by the force in conjunction with bloo2, a specialist in this type of technology. ‘Bloo2thing’ uses Bluetooth technology to send animations and messages to phones within 100 metres of the Fire Engine for free. This has been used to raise awareness for Fire Prevention Techniques. Not only is this technology simple to use, it has successfully engaged citizens with local Fire Awareness Programs.
|
“We are delighted at the amount of additional interest that ‘Bloo2thing’ has brought to our Fire Safety Campaigns. People seem more responsive to our messages when they see them on their mobile phones, we will be looking at incorporating ‘Bloo2thing’ into further fundraising and safety projects.”Tags: Bluetooth advertising, bluetooth marketing, fire engine, fire service. fire station
Search our site below:
