Bluetooth Proximity Marketing Blog

ITV Local reports on first Police Force in Wales to use Bluetooth Marketing on ‘Wales Tonight’.

Credit: ITV Local Wales Tonight continue

Video demonstration of the a typical Bluetooth Marketing Server System - BYPASS mobile carriers and send your branded content DIRECTLY to nearby cell phones! Courtesy of ZipZone

Bluetooth Proximity Marketing is the means of pushing FREE content to phones or Bluetooth devices within a defined geographical location, called a “Zone.” continue

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Bluetooth technology is at present the current choice for campaigning and marketing.

In fact, Bluetooth marketing also known as Proximity advertising has become really popular overseas as the hottest way to get in touch with prospective or existent customers. continue

One of absolute worst mistakes a retail establishment can make is not understanding Proximity Marketing. Proximity Marketing is the continual marketing to, and study of the encompassing radius surrounding any retail establishment. continue

Bluetooth Proximity Marketing company Alterwave, equips JCDecaux advertising panels throughout Belgium.

A good example of how bluetooth proximity marketing pods can broadcast from inside advertising panels. continue

Starbucks ad done used by ProximityMedia US

A good example of video content that was broadcasted from a bluetooth marketing device to a mobile phone within proximity of a Starbucks outlet. continue

Nicely Done Bluetooth Marketing Video Example by Bluber

Short animation of young manwalking down the street, when suddenly he comes across a billboard advert promoting a free download via bluetooth. Man turns on bluetooth on his mobile phone and accepts the bluetooth invitation from a bluetooth proximity marketing device within range (probably located a nearby shop or office). continue